High-end web design for independent business

Elevated websites built at the speed of now.

I build high-quality websites for independently owned businesses and startups, the kind that usually come with an agency price tag. Using the latest in AI, I work faster and leaner, and pass the efficiency on to you.

See the Work How I work
sidelot.build/
A recent Sidelot Web Design project
// assembling bespoke build01 / 03
✦Brand Strategy✦Web Design✦AI-Accelerated Build✦Executive-Level Thinking✦Founder-Friendly Budgets✦Brand Strategy✦Web Design✦AI-Accelerated Build✦Executive-Level Thinking✦Founder-Friendly Budgets
Selected work

Every site tells a story.

Real businesses, real launches. Open a project to read how it came together.

/ 01 Therapy TrAIner Brand & Website +
Therapy TrAIner platform: an interactive practice session demo with an AI coach
The Story

Working closely with this startup, the goal was to take great care with a platform that has the potential to literally change the world of therapy. I built a custom interactive demo to showcase the platform, while organizing the complex material and messaging of Therapy TrAIner.

Visit the live site →
/ 02 Burman Real Estate Brand & Website +
Burman Real Estate: featured development projects including The Shops on Broadway
The Story

Burman Real Estate was looking for a fresh start after struggling to find a partner who could execute their vision. I quickly simplified the site structure, sharpened the copy, and created completely bespoke artwork and assets, including a homepage marquee movie, all from simple 2D renderings using the latest AI software.

Visit the live site →
/ 03 K&H Brand & Website +
Kelly & Hayes: electrical, industrial and plumbing supplies since 1946
The Story

K&H's founder and CEO needed someone who could articulate what made his business distinct from others in the sector. I shaped that message and the company mission with him, then built a bespoke video marquee from his company logo.

Visit the live site →
/ 04 Your project, next In Development +
This could be you
The Story

I keep a small number of projects in development at any given time, so every site gets my full attention.

Start the conversation →
My take

AI ain't enough.

Yes, it's easier than ever to build a site. You can have one in minutes. Sort of.

BUT... then you'll start to realize it looks just like every other site. It has no voice. It doesn't sound like YOU.

And then you have to organize all your assets. And then, when something is missing? Figure out WHAT TO DO about it.

My edge

Executive-level thinking on every project

I bring senior, business-minded strategy and communication to work most small businesses can't afford at this level. Before I touch a layout, I help you shape and articulate your brand objectives in a way that's broad, clear, and compelling, so your message lands the first time. That clarity saves you the countless copy revisions and false starts that quietly eat up budgets and timelines.

What you get

Premium output. Practical budgets.

/ 01

Strategy first, then design

I define what your site needs to say and to whom before a single pixel is placed: the part most projects skip and pay for later.

/ 02

AI-accelerated, human-directed

I use the newest AI tools to compress timelines and cost, but every decision is shaped by experienced judgment, not automation.

/ 03

Words that don't need ten rounds

I get your brand voice right early, so you spend your time running your business instead of editing copy revisions.

Honest fit

Who this is built for.

A strong fit if you're…

  • → An independently owned business that wants to look as good as you are
  • → A startup that needs to launch credible and fast
  • → Tired of templates that look like everyone else's
  • → Looking for senior thinking without an agency retainer

Probably not a fit if you…

  • ✕ Want the absolute cheapest option, quality aside
  • ✕ Need a 50-page enterprise platform with a large dev team
  • ✕ Aren't open to a quick strategy conversation up front
  • ✕ Just want someone to execute without any direction
Start a project

Tell me what you're building.

A short note is enough to get going. I'll come back with honest thoughts on fit, timing, and what it would take. No pressure, no jargon. You'll always be talking directly to the person doing the work.